Many students in the past have applied SWOT in a very descriptive manner: without   conducting in depth research to all of its elements, without acknowledging the research sources, and without taking into consideration external forces relating to legislation, competition and change.

Please use this discussion to raise issues relating to internal audit and the proper use of SWOT. You are also required to discuss the advantages and disadvantages of SWOT analysis. 200 words or more, no plagiarism please.

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