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Marketing – Business & Finance
Segmentation and Targeting
Browse and familiarize yourself with the following websites:
- Forbes.com (Links to an external site.)Links to an external site.
- Forbes.com/magazines (Links to an external site.)Links to an external site.
- Forbesmedia.com (Links to an external site.)Links to an external site.
Next, watch the Forbes video Lewis D’Vorkin (Forbes) – How to Tell Stories (Links to an external site.)Links to an external site.. It is a great talk presented by Forbes’ chief product officer, Lewis D’Vorkin, at the festival of Media Global 2014.
Based on what you have learned, explain the marketing segmentation and targeting strategies for Forbes® Inc.
In the category of business magazines, the Fortune® magazine is one of Forbes’ primary competitors. Compare segmentation and targeting strategies of these two companies. Support your comparison with theoretical concepts and relevant examples.
How does Forbes® differentiate itself from competitors in the similar market segment(s)?
Your paper must be four- to five-pages in length and must include an introduction, a well-developed body, and a proper conclusion. It should also reflect proper APA format and style, and integrate sources and course concepts.
Be sure to include a properly formatted reference page, using APA style as outlined in the Ashford Writing Center.
Be sure to use the attachments as a required resource.
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