1. Choose and carefully define a LOCAL business – no big national brands. You will continue to use this business as your “client” throughout this course so pick wisely 🙂 Also, don’t just tell me that they are a “bakery” – elaborate the kind of bakery, any specialties, any particular target market, etc. Give me as much information as possible as you define this brand.
2. Develop three (3) goals.
One must be a communication goal
One must be a business goal
the third can be either (your choice).
These goals must be SMART. Use the provided template from the module (use three copies – one for each goal, you can put your KPIs at the bottom).
Your KPIs must link directly back to your goal.
Note, that your goal must, in one sentence, contain ALL the elements of SMART (do not write 5 sub-goals). If you want to see an example, refer to the powerpoint lecture for this module.
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