You have been assigned the task of purchasing media for your clientâ€™s advertising campaign. In a two to four-page paper, discuss the steps you would use in determining how you would select a media venue. Describe each of the five Wâ€™s for your media planning. Describe the three most important rules of media buying and why they apply to your client.
- Must be two to four double-spaced pages in length (excluding the title and reference pages) and formatted according to APA style
- Must include a separate title page with the following:
- Title of paper
- Studentâ€™s name
- Course name and number
- Instructorâ€™s name
- Date submitted
- Must use at least two scholarly sources in addition to the course text.
- Must document all sources in APA style
- Must include a separate references page that is formatted according to APA style as outlined in the Ashford Writing Center.